Goya Foods president and CEO Bob Unanue revealed that the company declared Congresswoman Alexandria Ocasio-Cortez ‘employee of the month’ after she joined the chorus of Democrats calling for a boycott and their sales skyrocketed.
“I love her,” Unanue told podcast show Michael Berry on Monday. “She was actually our Employee of the Month; I don’t know if you know about this, but when she boycotted us, our sales actually increased 1,000 percent. So we gave her an honorary — we never were able to hand it to her – but she got Employee of the Month for bringing attention to Goya and our adobo.”
She’s our hero. She helped boost sales tremendously.
— Benny (@bennyjohnson) December 7, 2020
It was a case of imitating Turning Point USA memes, as the student organization mockingly bestowed the title on the New York Democrat – along with celebrity Chrissy Teigen – over their calls to boycott the biggest US supplier of Hispanic food staples over Unanue’s praise for President Donald Trump.
“We’re all truly blessed at the same time to have a leader like President Trump, who is a builder,” Unanue said at the White House on July 9. This outraged some Democrats, who called for punishing the company.
“Make your shopping decisions accordingly,” tweeted activist Igor Volsky, only to get retweeted by Ocasio-Cortez with a quip that she was looking up “how to make your own adobo,” referring to a special marinade.
Oh look, it’s the sound of me Googling “how to make your own Adobo” https://t.co/YOScAcyAnC
— Alexandria Ocasio-Cortez (@AOC) July 10, 2020
“It’s interesting that AOC was one of the first people to step in line to boycott Goya; go against her own people, as supposedly a Puerto Rican woman, to go against people of her own Latin culture,” Unanue said Monday.
Instead, the boycott backfired as Goya kept their base of Hispanic-American customers while attracting “so many new people” due to the publicity, the CEO said.
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“To some extent I can understand AOC; she’s young; she’s naïve; she doesn’t get it,” he added, referring to the young congresswoman’s commitment to socialism – before blasting her political mentor, Senator Bernie Sanders (I-Vermont) as someone who “still doesn’t get” that “communism works until you run out of other people’s money to spend.”
Goya was founded in the 1930s by Unanue’s grandparents, who immigrated to the US from Spain.
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